SMS Privacy Policy
Last updated: May 11, 2026
THE DROPLETCO LIMITED SMS Privacy Policy
1. Introduction
This Messaging Service Privacy Policy explains how THE DROPLETCO LIMITED (a company registered in England and Wales, registration number is 17048855 and registered office is at 101 New Cavendish Street, 1st Floor South, London, United Kingdom, W1W 6XH), collects, uses, and shares your personal data in connection with our SMS/text messaging programme (the “Messaging Service”). This policy applies specifically to SMS communications and supplements our Primary Privacy Policy, which governs our broader data practices. By signing up to receive SMS messages, you also agree to our Primary Privacy Policy.
We comply with applicable laws including the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and relevant U.S. state privacy laws, including the California Consumer Privacy Act of 2018 (“CCPA”).
2. Changes to This Messaging Service Privacy Policy
We may revise this Messaging Service Privacy Policy from time to time in our sole discretion. If there are any material changes, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Messaging Service Privacy Policy if you continue to use the Messaging Service after the new policy takes effect.
3. Personal Information We Collect
When you sign up for the Messaging Service, we collect personal information such as your name, phone number, and email address. When you send or receive messages, we collect communications metadata, including the time and date messages are sent or received, delivery status, and the contents of any communications.
We may also collect information about you using cookies or similar technologies on our website or other digital properties. Cookies are small text files placed on your device browser that store preferences and enhance your experience. These technologies enable personalisation, such as sending shopping cart reminders or pre-filling forms, and may also be used to verify that you are authorised to consent to receive marketing messages.
If you participate in a contest, sweepstakes, research study, or survey related to the Messaging Service, we collect the information you provide in connection with those activities. We also collect personal information when you contact us for customer support or with questions about the Messaging Service.
4. Categories of Sources of Personal Information
We collect personal information from several categories of sources, including directly from you when you provide it to us, automatically through your interactions with our Messaging Service and website, from cookies and tracking technologies, and from third parties such as service providers, analytics vendors, and marketing partners.
5. How We Use Personal Information
We use your information to deliver, operate, analyse, maintain, and support the Messaging Service. This includes sending transactional and marketing messages (where consent is provided), customising and personalising your experience, and improving the quality and functionality of our messaging systems.
We also use your information to detect, prevent, and investigate fraudulent, deceptive, or malicious activity, including harassment and identity theft, to verify your identity and consent, and to maintain the safety, quality, and accuracy of the Messaging Service.
We may use your personal information to generate aggregated and/or de-identified information that does not identify you personally. This information may be shared with third parties, including advertisers, promotional partners, and sponsors.
6. Consent to Receive Messages
By providing your phone number and opting in, you consent to receive SMS messages from THE DROPLETCO LIMITED, including marketing messages sent using an automatic telephone dialing system. You confirm that you are the authorised user of the number provided. Consent is not a condition of purchase.
Message frequency may vary, and standard message and data rates may apply. You may opt out at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For help, reply HELP or contact info@thedropletco.com. Mobile carriers are not liable for delayed or undelivered messages.
7. Sharing of Personal Information
We do not sell personal information. However, we may share your personal information as described in our Primary Privacy Policy, with your consent, and in the following circumstances.
We may share your information with third parties that help provide the Messaging Service, including messaging platform providers, telecommunications carriers, analytics providers, fraud prevention vendors, and other service providers involved in delivery, verification, and system security.
We may also share aggregated or de-identified information with advertisers, promotional partners, and sponsors for business and commercial purposes.
We may disclose your personal information where required by law or where we believe in good faith that such disclosure is necessary to comply with legal obligations, respond to law enforcement or national security requests, enforce our policies or contracts, collect amounts owed to us, protect rights or safety, or investigate suspected illegal activity.
8. Accuracy of Information
When you provide information in connection with the Messaging Service, you agree that such information is accurate, complete, and current. You agree not to provide false or misleading information or use a name you are not authorised to use. If we believe that information provided is untrue, inaccurate, incomplete, or submitted for an ulterior purpose, we may refuse access to the Messaging Service and pursue appropriate legal remedies.
9. Data Retention
We retain personal information only as long as necessary to fulfil the purposes described in this policy and to comply with applicable legal obligations.
10. Security
We implement reasonable safeguards designed to protect your personal information from unauthorised access, disclosure, or misuse.
11. Supplemental California Privacy Notice
This section applies only to California residents and describes our practices under the California Consumer Privacy Act (CCPA).
Categories of Personal Information Collected and Disclosed
|
Category of Personal Information |
Categories of Third Parties |
|
Identifiers (e.g., name, phone number, email) |
Service providers |
|
Personal information under Cal. Civ. Code §1798.80(e) |
Service providers |
|
Commercial information |
Service providers |
|
Internet or electronic network activity |
Service providers |
|
Inferences drawn to create a consumer profile |
Service providers |
The categories of sources from which personal information is collected and the business purposes for collection are described in this policy and our Primary Privacy Policy.
Additional Privacy Rights for California Residents
California residents have the right to request access to personal information collected about them and to request deletion of such information. These rights must be exercised through a verifiable consumer request. You may submit a request by contacting us at info@thedropletco.com, and we will process requests in accordance with applicable law.
We do not “sell” personal information as defined under the CCPA, and we have no actual knowledge of selling personal information of individuals under the age of 16.
You have the right not to receive discriminatory treatment for exercising your privacy rights.
You may designate an authorised agent to make a request on your behalf. We may require verification of your identity or the authority of your agent before processing any request.
12. Customer Care
If you are experiencing any problems with the Messaging Service, please visit [add website] and submit a support request form with details of your issue, or contact us at info@thedropletco.com.
13. Primary Privacy Policy
By signing up to receive SMS messages, you also agree to our Primary Privacy Policy. This Messaging Service Privacy Policy applies only to the Messaging Service and does not limit or replace any other privacy policies governing your relationship with us.
THE DROPLETCO LIMITED
Re: Privacy Compliance Officer, Samuel Beecham, info@thedropletco.com
101 New Cavendish Street, 1st Floor South, London, W1W 6XH, United Kingdom

